Super Technologies has been welcomed as a strategic partner to international non-profit organisation the Atlantic Council.
By joining the organisation, Super Technologies has a founding partners of the AC’s Power of Sports Center, bringing global sports leadership together to improve the sporting opportunities and development for all communities.
Sacha Dragic, Founder and Chief Executive Officer of Super Technologies, said: “Sport is one of the few truly universal languages in the world. Our partnership with the Atlantic Council gives Super the opportunity to contribute to a broader international conversation about how sport can support dialogue, cooperation and development.
“As a founding partner of the Power of Sports Center, we aim to bring our experience across sport, technology, investment and international markets to initiatives that can create meaningful and lasting impact. We are proud to join the Atlantic Council’s global community and to contribute to a platform that recognizes the strategic role sport can play in bringing people, institutions and countries closer together.”
The partnership comes at a time of rapid expansion for Blackstone-backed Super, which continues to make significant investments in sports across Central and Eastern Europe, as well as Latin America.
Super went on to complete a refinancing agreement worth a total of €1.3bn in 2025, backed by Blackstone and BlackRock-owned HPS Investment Partners.
The company now comfortably manages commercial operations in Belgium, Brazil, Greece, Poland, Romania and Serbia, and multiple technology hubs across Spain, Croatia, the Netherlands, and the UK.
Partnering with the Atlantic Council will elevate Super’s global exposure even further, bringing the brand in front of a variety of international government representatives, public institutions, business leaders and sports stakeholders.
Frederick Kempe, President and Chief Executive Officer of the Atlantic Council, added: “Sport is more than entertainment: it influences geopolitics, investment, technology, and global culture, bringing people together across national boundaries. Super’s international footprint and investment in sport make it a valuable partner as we explore how sport can contribute to diplomacy, innovation, economic development and international cooperation”
