SBC News Voice of the Sports Betting Industry
Odds88 has announced that it will start supplying igaming solutions provider Turbo Stars with its automated odds data streams.
Featuring more than 110 sports and over 4,000 daily events, Odds88’s AI-driven algorithms analyse the behaviour of a wide range of bettors in order to provide its betting partners with customised odds and promotions.
Mike Forslund, Head of Sales at Odds88, said: “We’re delighted to secure our partnership with Turbo Stars to expand the scope of their sportsbook offering with an unbeaten selection of data.
“This agreement demonstrates the power of Odds88 to bring something new to the market and allow operators to limitlessly build new betting opportunities for players.”
Thanks to the partnership, Turbo Stars’ sports betting offering has now been expanded with a number of live events. The duo hopes that this will offer Tubo’s clients a stronger player experience in pace with modern trends.
Alex Kozachenko, CEO at Turbo Stars, added: “Odds88 has enabled us to continue developing our offering in a way that addresses changes in industry trends and preferences.
“Through the platform’s robust and reliable technology, we are now able to more seamlessly meet the requirements of our partners and deliver a stronger than ever proposition.”
New chapter
Yolo Group-owned Odds88 was rebranded from TradeArt in early 2025 to better reflect the company’s ambitions for the sports trading space.
Speaking to SBC at ICE Barcelona, Forslund, who oversaw the transition, said that the old branding was falling behind the firm’s corporate vision of optimising the synergies in place with existing partners.
“It may sound harsh, but that’s the true honest answer. We want to feel more part of the ecosystem,” he said.
Optimising the player experience was also a key motivating factor behind the revamp, Forslund added, with customisation standing front and centre.
“We’re building Odds88 around the player experience,” he highlighted. “We’re doing a lot to facilitate sports betting in localised markets with niche content.
“Wherever we decide to grow, we want to simply give those players relevant betting opportunities on events they find fun, attractive, and are passionate about.”
You can read the full interview with Mike Forslund here.
