SBC News Voice of the Sports Betting Industry
Livesport has completed the acquisition of Spanish football-centric live score, statistics, and news provider BeSoccer.
The strategic move is a clear indication of Livesport’s ambitions to grow its market share in the sports tech industry, and will see the addition of some 25 million monthly users to its customer base searching for real-time sports data.
Martin Hájek, Chairman of the board at Livesport, commented: “BeSoccer’s acquisition will significantly strengthen our position in Spanish and French-speaking countries, where BeSoccer holds a strong user base.
“Their product and its territorial reach complements Flashscore perfectly, especially in football, our leading sport among the 30+ we cover.
“This acquisition is the largest in the history of our company, reflecting our aspiration to remain at the forefront of the industry,” he added. “The BeSoccer platform will help us increase our reach to accomplish our mission: to spread all the important sports information as it happens.”
A total of three entities will become part of the Livesport family – BeSoccer, BeSoccer Pro, and Resultados de Fútbol, with each one bringing in specialised content for the target audience.
Furthermore, Manu Heredia, the current majority owner of BeSoccer, will take on the duties of a board advisor.
He added: ”I had a dream to change the football industry with BeSoccer, and I’ve been incredibly happy throughout the entire journey. I’m proud of what BeSoccer has become and the amazing team that has helped make it the most popular live football scores app in the world.
“Now, it’s time for BeSoccer to take an exponential leap forward with the support of Livesport, a global leader in sports information who shares our passion. Together, we will explore new horizons for BeSoccer to keep growing, not only as the largest football app but as the ultimate project for fans and football professionals alike.
“This is just the beginning of what BeSoccer is destined to become, and from my position as a board advisor, I will continue supporting and guiding its path toward an even brighter future.”
