SBC News Voice of the Sports Betting Industry
Sportsbook technology supplier Betby has outlined its ambitions for growth in 2024, building on what it described as a “successful 2023” with plans to maintain upward momentum throughout the year in terms of revenue, GGR and new market entries.
In 2023 Betby registered an increase of 270% in terms of revenue and an increase of almost 250% in Gross Gaming Revenue (GGR) when compared to the previous year.
CEO Leonid Pertsovskiy indicated that whilst it is imperative for the company to maintain its positive growth trend, this must also be sustained with the company further expanding its current footprint.
“One of our goals is to expand into the regulated European markets and as such work is already under way to be awarded the licences or certifications required for a number of markets,” he said. “It is quite a long process which is dependent on a number of aspects such as requirements set by national regulators.”
Pertsovskiy further commented on the company’s Latin American growth plans. “Our eyes are not only set on the European market,” he explained.
“We also have very ambitious plans to expand globally. Latin America is another such prime example where we want to position ourselves as the go-to sportsbook supplier for the region.”
Betby will be heading to ICE London next month where it will showcase its sportsbook solution, while unveiling a portfolio of AI-based tools. These, said the firm, will focus mainly on churn and LTV prediction, risk management automation, sportsbook personalisation, as well as prompt-based business intelligence reporting.
The company invites operators to visit its booth at S1-130 to engage with its team and experience live demonstrations.
