SBC News EveryMatrix appoints ‘product pro’ Tor Skeie to lead OddsMatrix business 

EveryMatrix appoints ‘product pro’ Tor Skeie to lead OddsMatrix business 

EveryMatrix has confirmed the promotion of Tor Skeie to Chief Executive of its OddsMatrix sportsbook division. 

Skeie, the former Head of Product Development, will be responsible for overseeing OddsMatrix business which recorded a 28% year-on-year gross profit growth in 2022, and has secured several high-profile clients, including bet-at-home AG,  the DACHS market bookmaker which replaced its legacy platform with EveryMatrix technology.

The appointment is announced as OddsMatrix is charged with overseeing the redevelopment of Hungarian gambling monopoly Szerencsejáték’s sportsbook property TippmixPro – a tender won by EveryMatrix at the start of 2023.

Ebbe Groes, CEO of EveryMatrix, said, “Tor has played a big role in this, and his management, leadership, and client interface skills will help us build further momentum and tier-1 client growth for OddsMatrix.”

Skeie has more than 20 years of experience in the betting and gaming industry, with a specific focus on technology development and delivery, in which he founded several technology businesses, including one of the industry’s first peer-to-peer betting exchanges, in 2001.

Of distinction In 2013, Skeie founded front-end solutions business TOTOIT, a Thailand-based engineering  studio that was acquired by EveryMatrix in October 2020 – a tech solution integrated within EveryMatrix’s front-end division, with Skeie leading front-end product development.

Tor Skeie, CEO of OddsMatrix, said: “It’s a great thrill to lead the sports business unit and to continue to build on the brilliant work the team has done in making OddsMatrix one of the fastest-growing and most reliable sportsbook platform solutions offerings in our industry. I look forward to continuing to deliver a second-to-none service for both new and existing clients.”

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