Playtech launches research to understand effectiveness of RG Tools

Playtech Plc is funding an academic research collaboration to “enhance the effectiveness of personalised responsible gambling solutions” for the igaming sector. 

The project sees the Dutch institutions of Erasmus Rotterdam and the University of Amsterdam collaborate and share expertise in how gambling can improve its all-round player protections and safeguards.

The four-year project, titled ‘A Safe Bet: design and evaluation of a player-tailored online responsible gambling promotion framework’, will involve the Universities working closely with Playtech and Holland Casino.

Project stakeholders will aim to establish a comprehensive gambling protections framework, in which the effectiveness of customised tools will be evaluated against individual needs, risk levels and behaviour patterns

Backing the directive, Playtech COO Shimon Akad said: ““We believe the best way to achieve this goal is to work collaboratively with academic experts who can identify and evaluate new approaches based on scientific theory.

“The goal of this research collaboration is to develop a range of effective tools and interventions that can be shared with all stakeholders and adopted by industry and regulators globally.”

Playtech underscored the significance of the project that aims to deliver a first-of-its-kind, evidence-led evaluation on responsible gambling tools within a live setting – thereby benefitting all industry stakeholders.

Project participant Malinda Miener, Chief Compliance Officer of Holland Casino, stated: “As an online gambling operator, we see it as our duty to prevent players from becoming problem players – we don’t want to earn money from them. With scientific data on our side, we can make sure we use the right intervention at the right time for the right player.”