Playtech has been granted regulatory approval by New Jersey’s DGE, allowing the technology group to provide casino product services to state licensed incumbents.
The FTSE250 technology group will launch its casino products in the Garden State, servicing long-term partner bet365’s transactional waiver with the Hard Rock Atlantic City property.
Securing its DGE approval, Playtech detailed that it is actively seeking further licensed operators to work with in New Jersey, whilst also accelerating its regulatory licensing process across further US states.
It has been marked as a major strategic development for the company, which was criticised by investors during 2019 trading for being slow to establish a US footprint.
Playtech Group CEO Mor Weizer commented: “This is a major milestone for Playtech. We are delighted to have met the stringent regulatory requirements of the DGE and to be launching in New Jersey with our long-standing strategic partner bet365. The US is a highly strategic market for Playtech and we see significant demand for the full breadth of our product offering.
“We are initially launching our online casino product in New Jersey and over time will increase our products on offer to include Sports, platform, and Live Casino and we will continue to expand into further states as they regulate. This is the first step for Playtech in the US and we are very excited about the long-term opportunity.”