Vegas Kings secures extension of Resorts Digital partnership

Vegas Kings, the web design and development agency which specialises in the igaming sector, has unveiled an extension to its partnership with Resorts Casino Hotel Atlantic City.

The deal comes after the firm launched its on-property sportsbook, relating to its Resorts Digital internet gaming asset, and operations of the and sites.

The deal means that Vegas Kings has landed a further twelve month retainer, during which it is to continue to provide “a full tiered service”, handling all the daily creative and web development requests.

Ashley Adir, chief executive officer of Vegas Kings, stated: “We are very excited and proud to continue our close working relationship with the Resorts Digital Gaming team. Both brands are gaining great share within the New Jersey online market and the additional value that VK brings to the table is helping pave the way for both services to be at the forefront of the industry.

Ed Andrewes, CEO of Resorts Digital Gaming LLC added: “We love working with Vegas Kings and were so excited and thrilled to sign another year with them. Without them, being one of the leading operators in New Jersey would not be possible.”

The new deal comes after the New Jersey Division of Gaming Enforcement (NJDGE) released its financial results for July, which saw its total revenue rise 12.8 per cent year-on-year, reaching $302m from $267.8m.

A significant part of this was a 25.8 per cent jump in internet gaming win, to $25.8m from 2017’s $20.5m, as the states igaming market continues to thrive.

Resorts Digital recorded a figure of $3.9m for the period, up 5.1 per cent from the previous years $3.7m, with Golden Nugget taking the lion’s share of $9.3m, a 49.3 per cent boost from $6.2m.

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