SBC News Voice of the Sports Betting Industry
Hello Markets have announced the launch of latest development, Hello Football.
Established in 2010, Hello Markets’ is headquartered in Cyprus with offices in London and Hong Kong.
As price discovery and index generation specialists, Hello Markets collect information through the broad processing of data and web crawling.
The Hello Football index uses big data to create a real-time price valuation feed based on information about a player.
The index determines a player’s value through the real-time monitoring and analysis of three different sets of data:
Football
- In-game and season statistics
- Local and worldwide rankings
- Personal and team trophies
- Team performance
Finance
- Previous or imminent transfers
- Contract specifications
- Sponsorships
- Agent performance
Fame
- Press mentions
- Social media status
- Overall media performance
Information is filtered based on the factors mentioned above, including the number of times the information has appeared, its validity, and much more.
All of this information is then weighed against each other to determine the importance of each factor in relation to the next one, and how this ultimately affects the player’s market valuation.
Jeremy Dahan, CEO of Hello Markets, said: “We are proud to officially announce the launch of our latest product, Hello Football. We strongly believe that the football industry as a whole is ripe for a revolution on how player valuation is determined.
“As price discovery specialists, we are determined to introduce a new way of perfecting real-time football player valuations. As always, Hello Markets aims to stand at the forefront of innovation, and our latest product displays our commitment to new advances in technology.”
