SBC News Voice of the Sports Betting Industry
Ekstra Bladet, one of Denmark’s biggest media companies, has announced that it is partnering with software provider EveryMatrix to launch Ekstra Bladet Casino and Bingo.
Ekstra Bladet runs one of the biggest tabloid and and news sites in Denmark, as well as two of its most popular casino and bingo sites which have been live since 2012. These were switched to the EveryMatrix platform recently, as the firm looks to continue to consolidate and increase its presence in the rapidly expanding Nordic market.
Thomas Rydberg, Managing Director for Ekstra Bladet Spil, said of the news: “We are very pleased to work with EveryMatrix to have a more modern platform and have one of the platforms on the market with most games.”
“We look forward to grow our business even more with a close partnership with EveryMatrix,” he added.
Ebbe Groes, Chief Executive Officer of EveryMatrix, explained: “Following our constant focus on increasing our reach in the Danish regulated market, this new partnership showcases the strength of EveryMatrix products and quality of our software. Ekstra Bladet is a very strong addition to our client portfolio and our first major brand in the regulated market from Denmark.”
Ekstra Bladet will use EveryMatrix’s Danish certified platform and benefit from award winning solutions GamMatrix and CasinoEngine.
