Digital gaming systems and content provider Game Account Network has announced the it has re-branded its corporate assets to GAN, effective as of 9 September.
The Company commences trading as ‘GAN’ immediately and will launch its new-look logo and design schema at today’s eGaming Review North America’s “Power50” Internet gaming conference at Pelican Hill hotel, Newport Beach, California.
Giving further insight into its decision to re-brand, Game Account governance stated that the move would help develop its US operations.
The content and systems provider will release new look trademarks, logo and brand identity which will be showcased at the Global Gaming Expo Las Vegas on 29 September
The Company will shortly migrate its corporate website, GameAccountNetwork.com to www.GAN.com together with all business email addresses, effective from the commencement of G2E on September 29, 2015
Dermot Smurfit, Chief Executive Officer of GAN commented:
“GAN has been our adopted acronym in the United States for years. Effective immediately we become GAN as a Company and from G2E later this month we will also become GAN.com.”
“The three-letter domain name GAN.com better-reflects our corporate identity as a highly specialist B2B Internet gaming technology company which is uniquely focused on bringing land-based casinos online and supporting them in the competitive online operating environment with a wide range of support services. The GAN brand is already a valuable asset and will become increasingly important over time as we continue to expand our market share in the United States and other selected land-based casino markets worldwide.”