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Rank Group’s digital gaming division Rank Interactive has announced that it will migrate its core digital gaming platform from Openbet to new igaming supplier Bede Gaming.
Rank announced its major development move in its H1 2014 report, as the operator looks to gain greater control and flexibility over its digital product platform. The deal with Bede Gaming will not affect Rank’s agreement with existing content and games suppliers such as Playtech.
Henry Birch, Chief Executive of The Rank Group Plc said: “The rationale for a new platform is to give greater control, flexibility and speed in integrating third party and retail content and functionality.”
“The group believes that over the course of time the new platform will improve customer yields by allowing improved CRM and analytics capability. Alongside a platform agreement, Rank has the option to make an equity investment in Bede Gaming via a convertible loan.”
The announcement of the new platform partnership, represents a major coup for Gosforth based Bede Gaming, who have recruitedtheir first tier one UK gambling client in Rank Group. The new igaming technology provider was founded by two years ago by Dan Smyth and Joe Saumarez Smith, the company looks to provide fully scalable and tailored igaming platforms using open architecture models. Bede Gaming clients include BetUK and bingo and games operator Gaming Realms.
