Betfair announced the promotion of Sylvie McDermott to the newly created role of Product Management Director.
McDermott will be responsible of Product management operations for across all Betfair product inventory, including product delivery and maintenance. McDermott will report to new Chief Operating Office Mark Brooker, who joined Betfair in April 2014.
McDermott has been promoted from her position as Head of Mobile, as Betfair looks to optimise future content on the channel. McDermott has over 5 years’ experience in the igaming sector and has held several key management positions in leading telecom providers
McDermott first task will be to streamline Betfair’s mobile inventory, which have undergone several changes.
