SBC News Voice of the Sports Betting Industry
Odobo, the game developer program for the regulated real-money gambling industry, announces its latest developer partnership with game architects, Probability Jones.
Beat the Croupier and Imperial 7’s will be the first of several games planned for release on Odobo by Probability Jones, a company that has established a reputation for developing original game concepts. Their titles retain the core appeal of traditional format parlour table and dice games but add strategic elements to enhance the experience and game play. Their vision is to increase the innovation in real-money gaming, particularly in the table game sector. With this mindset, Probability Jones is forging ahead as an exciting industry player and delivering distinctive games.
David Newstead, Partner and Co-founder of Probability Jones said, “I am delighted to be bringing new game formats to market via Odobo. The support has been second-to-none and the team are a pleasure to work with. The game development cycle has been agile yet thorough, and we already have two games nearing completion.. With the support of Odobo we’ve managed to move from final game specifications to certification and release in just twelve weeks and that’s an impressive turnaround, especially for our bespoke formats.”
Ashley Lang, Founder and CEO at Odobo, commented, “Probability Jones are a great example of the creative and talented studios that Odobo was designed to support. They consistently present concepts that feel right for the market at the appropriate time. It’s clear that they have a real understanding of what players are looking for and successfully blend familiarity with innovation time and again. We’re very excited about this partnership opportunity.”
The deal will initially deliver six original HTML5 game formats to the market optimised for desktop, tablet and mobile for an exclusive period on the Odobo Marketplace. The first two titles are due for release within the next few weeks.
