SBC News Ladbrokes on course for full Playtech migration

Ladbrokes on course for full Playtech migration

ladbrokesRichard Glynn Chief Executive of Ladbrokes briefed staff that the operator was on  course to deliver its full migration to Israeli igaming software developer’s product portfolio and player management solution.

Ladbrokes will integrate Playtech’s systems before the upcoming 2014 FIFA World Cup. The operator aims to drop its current software and player management solutions, in favour of Playtech’s Information Management Solution (IMS).  Last week saw the full integration of Playtech’s casino gaming inventory on Ladbrokes portals, which all also included a private Ladbrokes branded live casino room, featuring live play roulette, blackjack and baccarat tables.

Richard Glynn, believes that the integration of Playtech systems within Ladbrokes online operations will aid confidence in the operators investors, as Ladbrokes have seen their share price tumble. Furthermore the move to Playtech represents a new chapter for the legacy operator who have struggled against competitors online.

So far the operator has managed to migrate its casino, poker and bingo products to Playtech solutions. Ladbrokes will look for further operational migrations, regarding their sports betting products and player management systems, bringing all customer reporting and monitoring under one system managed by Playtech. Playtech are also set to develop exclusive mobile inventory for the operator, under the management of its Mobenga powered mobile gaming solution.

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