SBC News Voice of the Sports Betting Industry
Ladbrokes announced the launch of its Playtech powered igaming casino, edging the operator to the complete migration to Playtech’s full igaming services suite. Playtech will supply Ladbrokes online casino with access to all the software developers slot inventory, additionally Playtech have also designed a Ladbrokes live dealer casino room, which will be catered especially for the operator.
Ladbrokes will no longer publish content from Playtech competitor Microgaming, as the operator has severed ties with the Isle of Mann software services providers. Ladbrokes confirmed that customer with bonus incentives and credits on their Microgaming system, will have their bonus accounts transferred onto the Playtech System.
Jim Mullen, digital managing director at Ladbrokes, commented on the transfer: “By moving to Playtech we are giving customers popular and market leading games as well as enhancing our ability to have a single view of their playing habits and a cross-product view of player activity,”
“We have talked many times about the journey to provide customers with the ability to play different products using a single wallet. This enhancement represents another important step towards the creation of a seamless experience for our customers.”
The operator has targeted the full migration of its product range to Playtech’s operational and player management systems by the 2014 FIFA World Cup in Brazil
