SBC News Voice of the Sports Betting Industry
Social sports operator Favourit has announced the official launch of its B2B white-label business, aiming to build on its existing partnerships with operators Paddy Power and Australia’s TabCorp. Favourit are seeking to expand its partnership tie ins with igaming and sports media services in the coming months. Their current white-label platform can be integrated into real-money platforms allowing bookmakers to offer cash bets via the Favourit product.
Favourit allows its players to wager virtual currency on a wide range of sports. Social Punters can follow the latest community prediction trends using its TipTracker featurer, Favourit than ranks players based on their betting/prediction performance.
Paddy Power and TabCorp have been the first two companies to sign up for partnership with the Social Gaming supplier. Tabcorp choosing to incorporate it with its online sports book service – Luxbet. Social game . The two partnerships have significantly boosted activity in the app, with the operator revealing that bet placement had grown 225% month-on-month, and real-money betting transactions via the solution were up 195% for the same period. Favourit have also been recognized in the igaming industry recently winning the Innovation in Sports Betting trophy at the eGaming Review B2B Awards beating the likes of Sportingbet and Openbet to the prize.
Toby Simmons CEO of Favourit commented that the growth showed “the success of a global social network and technology suite that can add considerable value and stickiness to a sports betting operator’s business”. Further adding that the Favourit had created “a rich, immersive experience that adds true value and engagement for the user”, aided by its “proven ability to stimulate new and existing users”.
