Finding the right balance between live and automated support for customer service is an ongoing debate in the iGaming industry. While the process of ‘deflecting’ (to technology) for simple case resolution is now well established, the introduction of artificial intelligence (AI) brought new challenges as well as creating opportunities. For example, finding that line where the issue at hand becomes …
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Genting unveils revamped GentingBet site
Leisure and entertainment operator Genting has confirmed that it will be consolidating its digital product offering as part of a revamp of its GentingBet site. As part of the revamp, Genting will be rebranding its online casino, live casino and sportsbook offering across its mobile and desktop platforms, and is hoped to deliver an enhanced range of tools, games and …
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