Strengthening its commitment to mixed martial arts, William Hill has been named as the new exclusive gambling partner of Bellator MMA. Under the terms of the new partnership, William Hill will support the MMA promotions company with all Bellator’s European Series events throughout 2020. It comes as Bellator enters the second year of its broadcast relationship with Channel 5. Liam …
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Oddschecker: Cheltenham data to dispel ante post perception?
The Cheltenham Festival 2020 has attracted almost 40% more ante-post punting in comparison to last year’s event, according to numbers released by Oddschecker. The figures showed an increase of 39.6% in the total staked from 2019 to 2020 across the same period of 1 January to 18 February. Similarly, the number of ante-post bets went up by 9.7%. This represents …
Read More »William Hill appoints Adrian Marsh as new Group CFO
FTSE250 bookmaker William Hill has this morning confirmed the appointment of Adrian Marsh as new Group Chief Financial Officer (CFO) replacing incumbent Ruth Prior. Marsh joins William Hill’s executive leadership team from international packaging group DS Smith Plc, where he served as Group CFO during a seven-year tenure in which the company rose up the FTSE ranks, indexing as a …
Read More »William Hill and Scientific Games announce four-year extension
William Hill and Scientific Games have announced a four-year extension to its existing sportsbook platform partnership, building on a long-standing relationship that first began in 2007. A statement released by Scientific Games this morning confirmed that William Hill will continue to utilise its sportsbook platform – including betting engine OpenBet – and casino content through Open Gaming System (OGS). As …
Read More »William Hill confirms exclusive CBS Sports arrangement
FTSE250 bookmaker William Hill has confirmed that it has secured a US market strategic partnership with CBS Sports Networks, becoming the national broadcaster’s exclusive ‘sportsbook and wagering data provider’. Confirming weekend news reports, William Hill secures exclusive rights to ‘promote its brand’ across CBS Sports networks, the flagship sports entertainment division of the newly formed ViacomCBS global media conglomerate. The …
Read More »William Hill advances US agenda with imminent CBS Sports deal
FTSE250 bookmaker William Hill Plc is reported to be in the ‘final stages’ of announcing a forthcoming landmark US partnership with national broadcaster CBS Sports. This weekend, The Sunday Times reported that William Hill governance would imminently announce its tie-up with CBS Sports – the sports entertainment division of the newly formed ViacomCBS global media conglomerate. The partnership will see …
Read More »Mr Green demands UK Casino publishers stop advertising
Mr Green, the online casino property of William Hill Plc, has issued an ‘urgent request’ to its UK affiliate marketing publishers demanding that all active advertising be stopped with immediate effect. The online casino brand cites ‘recent changes in compliance’ for its urgent demand requesting partner publishers to terminate all advertising inventory related to Mr Green casino, its promotions and …
Read More »BGC dismisses educational data allegations as ‘categorically untrue’
Responding to recent media reports which alleged that UK betting firms had been engaging with breached data from the ‘Learning Records Service’ educational index, the Betting and Gaming Council (Betting and Gaming Council) has stated that the allegations ‘are categorically untrue.’ In a statement on its website, the BGC reiterated that all betting companies are legally required to conduct age …
Read More »William Hill to reshuffle leadership after O’Brien and Whitlam step down
William Hill continues to see a number of changes to its senior management after Ciaran O’Brien (Director of Corporate Communications), and Dan Whitlam (Head of Safer Gambling) confirmed that they will be stepping down from the company. O’Brien, spent five years at William Hill whereby he played a key role in establishing the operator’s responsible gambling strategy while also being …
Read More »bet365 shows the way to Google search success says Receptional
There are almost as many Google searches for bet365 by UK consumers as there are for its top three competitors combined, according to new research from Receptional. As part of a new eBook, ‘What’s new in Gaming PPC?‘, Receptional revealed that searches for bet365’s brand each month topped 6.5 million (6,504,290), with searches for its closest competitors William Hill (3.14 million), …
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