Tag Archives: Warren Llambias

Assessing Europe’s influence on the emerging US market

US market - Closeup of Flags of USA and European Union

Sports betting is sports betting; right? Fundamentally, yes. But where the US market and its European counterpart are concerned, it comes in slightly different flavours. Three industry experts explain… Talk of Europe’s role as a shaping presence in the US market for sports betting became something of a leitmotif to proceedings from the moment that PASPA was consigned to the …

Read More »

Argyll rebrands RedZone for critical 2019

UK & IRE online sports betting group Argyll Entertainment has moved to rebrand its REDZONESPORTS.BET property to coincide with December’s climax of the NFL’s regular season. Entering a crucial trading period, Argyll simplifies its US sports betting asset to Redzone.bet, which is further supported by the new strapline of ‘just check our prices’. The rebrand follows this November’s upgrade of …

Read More »

Argyll marks new NFL season with RedZoneSports.bet launch

NFL - Copyright: yobro10 / 123RF Stock Photo

Argyll Entertainment has marked the launch of the new NFL season by relaunching its US sports themed offering, www.redzonesports.bet, a bespoke British bookmaker for US sports. The launch comes just a few weeks after the online sports betting group switched its BetOnBrazil.com brand to SportNation.bet, to form a ‘stronger connection’ with its new media partner SportNation.com. Operating off the SBTech platform, …

Read More »