February 26, 2024
BoyleSports has become the official stable partner of Irish racehorse trainer John ‘Shark’ Hanlon. The multi-year collaboration sees the bookmaker gain exclusive access to follow the horse racing hero on his journey to the Cheltenham Gold Cup, as well as several other feature races throughout the 2024/2025 calendar. Sharon McHugh, Head of Communications & Sponsorship, BoyleSports, commented: “In Shark Hanlon …
Read More »February 14, 2024
Vlad Kaltenieks, CEO of BoyleSports, outlines the operator’s strategic vision to enhance fan engagement in horse racing, potential challenges or opportunities arising from the new Irish regulatory Bill and the overall importance of the sport in the country. SBC: Is horse racing BoyleSports’ primary sports sponsorship focus in Ireland or does it form part of a multi-dynamic marketing strategy? VK: …
Read More »December 23, 2022
Vlad Kaltenieks has announced his new role as the CEO of BoyleSports, taking leadership of the Irish bookmaker at a potentially pivotal moment for its commercial future. An industry veteran, Kaltenieks has held positions at William Hill and Betsson Group, working as Global Director of Data, Analytics and Digital (UK Online & Retail, Int and US) at the former and …
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