Winamax has been named the main sponsor of Bundesliga team, VfB Stuttgart. The deal marks the French online gambling firm’s first sponsorship agreement in Germany, and will see its logo featured on the first team’s shirts until 2026. Alexandre Roos, Winamax Group CEO, said: “We are proud to be working with VfB Stuttgart. VfB has one of the greatest traditions …
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Super Group has lauded the social responsibility focus of its marketing efforts, applied across all the football sponsorship portfolio of its flagship sportsbook property Betway. Issuing an update on Betway’s football portfolio, the group pointed to the brand’s success in the UK, where it has forged collaborations with 13 clubs in the English Premier League, most prominently West Ham United …
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Betway has further entrenched its marketing position in the tennis scene, inking a sponsorship arrangement with ATP Tour event the European Tour. Representing an expansion of Betway’s sponsorship portfolio of elite tennis events, the deal builds on the SuperGroup-owned and Malta and Guernsey-based operator’s previous partnerships with Generali Open, Nordea Open, Miami Open, Hamburg Open, Noventi Open and the Mercedes …
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Betway has strengthened its marketing and branding in the German sports betting space, striking a deal with Bundesliga club VfB Stuttgart. As part of the three-year agreement, Betway will gain branding on the LED screens and cam carpets at the VfB Stuttgart stadium, the 60,000-seat Mercedes-Benz Arena. Additionally, the Malta-based bookmaker will also secure activation rights as part of the …
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Aligning your brand with a particular sport or team is widely recognised as a hugely effective way to drive fresh interest amongst a potentially huge audience, bringing with it a plethora of benefits along the way. As part of a concerted effort within the recently entered German market, sports betting provider Betano.com, launched a little over two years ago by …
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It has been a busy close season for German football, with a trio of Bundesliga clubs all securing fresh sponsorships, or renewals, with a number of online sports betting and gaming firms. VfB Stuttgart is one such example having agreed a deal with sports betting providers Betano, who become a premier partner of the club, in a deal which will …
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