This week, EveryMatrix completed a major corporate initiative, rebranding DeepCI as PartnerMatrix Intelligence, strengthening the technology group’s all-in-one offering for affiliates. The rebrand completes a 12-month integration of DeepCI into the PartnerMatrix platform, which now features a sophisticated live data tracking solution for partners to instantly optimise all marketing campaigns. SBC’s Jessie Sale explored the significance of PartnerMatrix broadening its …
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EveryMatrix rebrands DeepCI to PartnerMatrix Intelligence to drive new affiliate vision
EveryMatrix has completed the rebranding of DeepCI to PartnerMatrix Intelligence, strengthening its all-in-one marketing solution for igaming affiliates. The update sees EveryMatrix merge DeepCI intelligence solutions onto the PartnerMatrix platform, completing the objectives of an M&A deal announced in July 2023. PartnerMatrix Intelligence delivers advanced data tracking and analysis capabilities for all types of marketing campaigns for igaming operators. Following …
Read More »PartnerMatrix adds DeepCI integration to enhanced affiliate marketing
Gambling affiliate software platform PartnerMatrix has collaborated with DeepCI, the EveryMatrix-owned iGaming affiliate intelligence solution. The partnership will help PartnerMatrix customers strengthen their ability to optimise and boost their campaigns, operations and revenues by using DeepCI’s technology as a new avenue to explore new global markets, pinpoint key publisher traffic, gain comprehensive site ownership insights, and identify high-value pages. Furthermore, …
Read More »PartnerMatrix takes ‘significant step’ with Vahe Khalatyan CEO appointment
Vahe Khalatyan has been named as the new CEO of PartnerMatrix, EveryMatrix’s igaming affiliate software provider, filling a three month-long open vacancy. EveryMatrix explained that Khalatyan was chosen for the leadership role due to being a ‘key asset and leader within the team’ over the past eight years, playing a ‘crucial role’ in the platform’s development and achievements. Khalatyan commented: …
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