Betfair has enlisted the help of a heroic octopus to launch “This is Play”, a new World Cup brand campaign, ensuring the memory of Paul the Octopus will swim on. The integrated promotion, which spans TV, digital and press, is dramatized by the giant sea creature that mirrors customers’ ability to use technology by playing four simultaneous games of table …
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First TV campaign for McBookie.com
Scottish bookmakers McBookie.com have embarked on a major TV campaign for the first time. The firm will be focusing on Scottish Television and has secured spots during STV’s coverage of the Champions and Europa League. The advert looks to prove that the firm understand Scottish punters more than other bookmakers, by having a sly dig at England’s chances of winning …
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