Tag Archives: trading

Round table – Amelco: The future of sportsbook personalisation


Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The fourth round table participant was Amelco, represented by Trading Director Sam Foulkes. SBC: What role does pricing and risk have to play in the differentiation of a sportsbook …

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VSODDS.BET: Appealing to a more considered sportsbook user

With the unveiling of its new sportsbook, VSODDS.BET has underlined its ambition to place a greater focus on betting traders, offering only pre-match, fixed odds to players in core markets around the world. The company’s founder, Dalius Dabashinskas detailed to SBC the strategy for putting these ambitious plans in place by appealing to a more considered sportsbook bettor. SBC: Could …

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Jeevan Jeyaratnam – Abelson Info: Understanding the evolution of trading

For betting operators, the intricacies of trading will continue to provide a unique challenge as they look to utilise data and physical trading to provide the perfect pricing environment. Head of Compilation at Abelson Info, Jeevan Jeyaratnam detailed why physical traders still play a crucial role for betting operators, as well as analysing how Asian markets play a role in …

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The lost art of odds compilation: Over-reliance on Asian Handicap lines

Pricing feeds have become de rigueur in an industry beset by increasing costs, but are they the best way forward for established sportsbooks desperate to retain market share? In a two part article, Jeevan Jeyaratnam of Super Soccer GPS takes a look at how the market has developed. In recent years the growth of online wagering and the, ever-extending, choice of whom to bet …

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The Marcus Rashford Phenomenom – applying analytics on the fly to the latest teenage sensations

SBC’s Football Odds Expert Jeevan Jeyaratnam, of odds compiling firm Super Soccer GPS, explains what happens when an unfamiliar name unexpectedly hits the team sheet. The promotion of Marcus Rashford into the starting XI for Manchester United’s must-win Europa League game with Danish champions Midtylland on February 25th 2016 was a landmark for the player, but created a wave of rapid …

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Thompson wins Onside’s World Cup Quiz

Freelance sports trader Alan Thompson has proved himself ahead of the World Cup by winning the Onside Analysis World Cup Quiz, run in conjunction with SBC News. Thompson answered all the questions correctly and won a World Cup Trading Pack developed by Onside Analysis, the specialist in football performance and data analysis. Thompson said: “The pack is excellent, a quality …

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