BetMGM will utilise four media and PR agencies to support the expansion of its UK operations, partnering with Recipe, Boldspace, Tomorrow Advertising and The Media Network. The MGM Resorts brand launched in the UK in August LeoVegas’ platform – the Swedish igaming group was itself acquired by the Las Vegas conglomerate in 2022 – and has been consolidating its marketing …
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SBC Summit CIS: Sports sponsorship shows consumers operators ‘are not the bad guys’
A key objective for any betting operator when entering a new regional market is to raise brand awareness and promote its business, which can see sports sponsorship deals play a key role – and the CIS region is no exception to this. Discussing the topic at the SBC Summit CIS event, a group of industry experts engaged each other on …
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