Tag Archives: Tokyo Olympic Games

Svenska Spel appoints Nord DDB as lead content agency for TUR division

Svenska Spel has appointed Stockholm-based Nord DDB as its new lead ‘content communications and creative concepts’ marketing agency. A subsidiary of the DDB Worldwide advertising group, Nord DDB will initially work on developing new content-led campaigns for Svenska Spel’s TUR lottery division, promoting its retail brands of Triss, lotto, Keno and Euro jackpots. The agency’s remit has been assigned to …

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Japan begins discussions on creation of $65bn sports betting market

The government of Japan has reportedly begun internal discussions with regards to regulating sports betting on football and baseball events, according to the Financial Times. Should betting regulations on the two popular sports be liberalised, it would create a market totalling around $65 million according to FT sources with ‘direct knowledge of the situation’. The most popular form of betting …

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