Tag Archives: TikTok

The UK government has deepened its commitment to protecting citizens from fraud after reaching what it calls ‘the first agreement of its kind’ with global tech companies. Eleven Big Tech conglomerates – Amazon, eBay, Facebook, Google, Instagram, LinkedIn, Match Group, Microsoft, Snapchat, TikTok and YouTube – are expected to sign a pledge to remove fraudulent content from their platforms as …

Cutthroat competition and new digital consumer habits are increasingly forcing sportsbooks and affiliates to navigate difficult seas when trying to differentiate themselves and attract new audiences. But with extensive experience within the esports segment and digitally-native audiences, Abios and BETER are using their learnings to provide insights into how sportsbooks should be positioned to win the attention of the Netflix …

Sportsbet is expanding the scope of its TikTok marketing campaign in Australia to broaden the gender diversity of its customer base, according to The Guardian. The Flutter Entertainment betting brand, headquartered in Melbourne, entered into an agreement with the Chinese-owned social media platform last year. Marking an exception to TikTok’s rules around gambling promotion, the bookmaker has been allowed to …

PokerStars has confirmed that it will no longer work with social media personality Brian ‘True Geordie’ Davis to promote its online content and live streams. The popular YouTuber has faced backlash for Islamophobic slurs made against controversial social media personality Andrew Tate. Responding to a challenge to fight Tate, Davis mocked Tate’s recent conversion to Islam on a live stream …

Sportsbet will be able to advertise to its Australian customers as part of a new agreement with TikTok, according to ABC News. The outlet reported that the social media platform is planning a ‘strictly controlled advertising pilot’ with Flutter Entertainment brand Sportsbet, which will only be seen by Australian consumers in a trial-run. TikTok stated that Sportsbet’s advertising will only …

UK licensed gambling operators will no longer be allowed to use high profile sports stars to promote their marketing campaigns. The measure was announced by CAP – The Committee of Advertising Practice, who this morning published a series “of tough new rules to curb the appeal of gambling adverts with under-18 audiences”. The new rules that will be applied from …

The sports betting industry ‘sales house’ Betbazar is now ready for the next 10 years of digital evolution following a recent rebrand. But for a company whose services touch both operator and supplier, where should the product development process start – with the buyer or the seller? Will esports remain a key part of the puzzle in 2022 and beyond? …

Betfair will serve as a co-sponsor of Brazilian TV broadcaster SBT’s coverage of the 2021 CONMEBOL Copa America tournament taking place this summer from 13 June to 10 July.   Recognised as one of Brazil’s ‘big three’ terrestrial TV channels, SBT is contracted to broadcast 11 Copa America matches including the tournament kick-off match between hosts Argentina against Chile, as well …

Despite UK gambling being dragged through the political storms of a torrid March fall-out. Regulus Partners states the House of Lords should save itself from an unwarranted debate on which government department takes reign of gambling’s regulatory oversight.   This week, members of the House of Lords will attempt to revive the idea that gambling policy should be the responsibility …