March 20, 2015
Leading bookmaker Coral achieved the highest share of voice on social media versus competitors during the notoriously competitive Cheltenham Festival, the biggest and most important week of the year for UK betting operators. Using the leading social media data analytics platform Crimson Hexagon, Coral have identified that they achieved a 28% share of voice, compared with 16% for Betfair, the …
Read More »January 7, 2015
Coral has published it list of the 100 most influential tweeters in the UK Horse Racing Community, with Champion Jump Jockey AP McCoy topping the chart. The definitive list has been compiled in association with social media analytics company, PeerIndex, with each entry being ranked with a ‘PI-score.’ The chart sees tipsters, jockeys, owners and trainers rubbing shoulders with broadcasters, …
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