SBC News Voice of the Sports Betting Industry
Coral has published it list of the 100 most influential tweeters in the UK Horse Racing Community, with Champion Jump Jockey AP McCoy topping the chart.
The definitive list has been compiled in association with social media analytics company, PeerIndex, with each entry being ranked with a ‘PI-score.’ The chart sees tipsters, jockeys, owners and trainers rubbing shoulders with broadcasters, print publications, racecourses, bloggers and individual journalists.
The top ten includes Jump Jockey AP McCoy; Get Your Tips Out (an account developed by two young racing enthusiasts originally as a spare time project), as well as the trade newspaper – The Racing Post, and racing broadcasters Channel 4 Racing, Racing UK and AtTheraces. The official Twitter feed for Ascot is the most influential UK racecourse.
To create the list approximately 5 billion tweets and 100 million Twitter accounts were reviewed. Each account is then assigned a PI-score, which looks at the account’s influence in the ‘Twittersphere’ in the context of the UK Horse Racing community. The number of followers does not play a role in measuring the PI-score.
“Influence is an important currency on the social web and following major interest in our report on the 100 most influential people in Football on Twitter we decided to run the same piece of research for the UK Horse Racing Community” Said Tania Seif, Head of Social Marketing.
“Horse Racing is blessed with an incredible amount of traditional media coverage with a daily trade newspaper, two racing channels, over eighty days’ terrestrial television coverage and pages or pull-outs in all the national newspapers. It is therefore no surprise that the sport also generates an incredible share of twitter conversations and this analysis shows who the most influential tweeters are and who are doing it best,” said Simon Clare, Coral Spokesman.
The Coral Top Ten Racing Tweeters are
| Pos | Name | Twitter account | Who? | Followers | Peer index |
| 1 | AP McCoy | @AP_McCoy | 19 time British Champion Jump Jockey | 217537 | 78 |
| 2 | GYTO | @GetYourTipsOut | GYTO has grown from humble beginnings into a daily tipping service. | 79810 | 77 |
| 3 | Racing Post | @RacingPost | The UK’s leading horse racing daily. | 132261 | 76 |
| 4 | Channel 4 Racing | The UK’s terrestrial horse racing broadcaster | 78495 | 76 | |
| 5 | Racing UK | @Racing_UK | A UK subscription horse racing channel | 47498 | 72 |
| 6 | At The Races | @AtTheRaces | A free to air racing channel for the UK and Ireland. | 71786 | 72 |
| 7 | Francis Keogh | @HonestFrank | BBC sports journalist. | 18328 | 70 |
| 8 | Ascot Racecourse | @AscotInsider | Leading UK racecourse and home of Royal Ascot | 33478 | 69 |
| 9 | Ruby Walsh | @Ruby_Walsh | Leading Irish Jump jockey. | 91400 | 68 |
| 10 | Nick Luck | @nickluck | Channel 4 and Coral TV presenter | 34237 | 68 |
