Tag Archives: Sweden

SPER publishes aligned framework on Swedish gambling’s terms and conditions

SBC News SPER publishes aligned framework on Swedish gambling’s terms and conditions

Spelbranschens Riksorganisation (SPER), Sweden’s independent online gambling trade association has published a ‘draft framework’ outlining best practices on consumer terms and conditions for its members to follow.  The advisory framework has been developed in response to criticism by Konsumentverket – Sweden’s Consumer Agency with regards to the unaligned standards of the Swedish regulated market’s terms and conditions. In response, SPER …

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Betway loses Spelinspektionen bonus penalty appeal

SBC News Betway loses Spelinspektionen bonus penalty appeal

Betway has lost its appeal to dismiss-or-reduce its SEK 4.7 million (€460,000) fine issued by Swedish gambling inspectorate Spelinspektionen in relation to bonus violations sanctioned in 2019. The Court of Appeal of Jönköping sided with Spelinspektionen in its assessment that Betway had violated ‘Section 9’ of Sweden’s reformed Gaming Act by offering players ‘recurred bonus incentives’ for further deposits and …

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Swedish Trotting trials Xpress format to revive winter schedule 

SBC News Swedish Trotting trials Xpress format to revive winter schedule 

The governing bodies of Swedish horseracing have agreed to trial a new ‘V64 Xpress’ competition format, seeking to revive audience participation with Swedish trotting’s winter schedule.  Beginning from 17 September, Svensk Travsport – Swedish Trotting’s governing body – will test its new V64 Xpress competition format, hosting simultaneous back-to-back trotting races across two ATG racetrack venues. Svensk Travsport and ATG …

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Svenska Spel to serve as chief sponsor of Swedish women’s pro-hockey leagues

SBC News Svenska Spel to serve as chief sponsor of Swedish women's pro-hockey leagues

Svenska Spel has signed an agreement to become the new main sponsor of the Swedish Women’s Hockey League (SDHL), the Swedish Hockey League (SHL) and HockeyAllsvenskan (HA). The five-year agreement is effective from July 1 this year until June 30, 2026. It represents a historic effort to make Swedish hockey more equal with extra resources being put into the Swedish Women’s Hockey League. Alongside the …

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Svenska Spel appoints Nord DDB as lead content agency for TUR division

SBC News Svenska Spel appoints Nord DDB as lead content agency for TUR division

Svenska Spel has appointed Stockholm-based Nord DDB as its new lead ‘content communications and creative concepts’ marketing agency. A subsidiary of the DDB Worldwide advertising group, Nord DDB will initially work on developing new content-led campaigns for Svenska Spel’s TUR lottery division, promoting its retail brands of Triss, lotto, Keno and Euro jackpots. The agency’s remit has been assigned to …

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LeoVegas to challenge Spelinspektionen ‘poor AML’ judgement

SBC News LeoVegas to challenge Spelinspektionen 'poor AML' judgement

LeoVegas AB has launched an appeal against the SEK 2 million penalty (€200,000) issued by Swedish gambling inspectorate Spelinspektionen related to “shortcomings in the work against money laundering and terrorist financing”. Spelinspektionen communicated that LeoVegas had failed to comply in ensuring the risk-based AML safeguards of Sweden’s ‘Money Laundering Act’.  The penalty notice specified that LeoVegas had failed to ‘risk …

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BOS calls for Svenska Spel strip down to secure market clarity

Svenska Spel

Branschföreningen för Onlinespel (BOS), Sweden’s online gambling trade association, has reiterated its concerns on competition and fair market standards with regards to Swedish state lottery and gambling monopoly Svenska Spel’s influence on regulatory affairs.  Responding to the Riksdag commissioned ‘Gambling Market Inquiry’ (‘Spelmarknadsutredningen’), BOS outlined that Swedish gambling continues to be undermined by the presence of Svenska Spel, which is …

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Svenska Spel sees record participation for Elite Sports Scholarship programme 

SBC News Svenska Spel sees record participation for Elite Sports Scholarship programme 

Svenska Spel has revealed that its heritage ‘Elite Sports Scholarship’ programme has secured a record number of applicants for its 2021 edition. For the past 40-years, Svenska Spel, Sweden’s state-owned lottery and gambling monopoly, has operated its sports scholarship programme in partnership with Riksidrottsförbundet – Sweden’s Confederation for Sports. Each year, Svenska Spel awards 50 amateur athletes with a SEK …

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Svenska Spel appoints Carat Sverige to complete its agency makeover

SBC News Svenska Spel appoints Carat Sverige to complete its agency makeover

Svenska Spel has appointed Carat Sverige to serve as its lead media planning and buying advertising agency. The appointment sees Sweden’s state-owned lottery and gaming operator complete its group-wide marketing review which begun in autumn of 2020. Carat Sverige will replace incumbent OMD, taking over the responsibilities of executing the delivery of Svenska Spel’s multi-billion Swedish advertising account.  “Sweden’s best …

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