Svensk Fotboll (SVFF) Sweden’s Football Association, has renewed Svenska Spel as the principal sponsor of Swedish national football teams for a further seven years. The new partnership, which expires in 2028, will see Sweden’s state-owned gambling and national lottery operator support SVFF civic projects promoting diversity, equality and inclusion of Swedish football. Svenska Spel has served as the principal sponsor …
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Svenska Spel and SvFF brand Sweden as ‘Zombie nation’ on sports integrity
In a joint-article published by Swedish newspaper Aftonbladet, Svenska Spel CEO Patrick Hofbauer and Swedish FA (SvFF) General Secretary Håkan Sjöstrand have called for an immediate overhaul of Sweden’s ‘match-fixing council’. The Swedish government established its match-fixing council on 1 January 2019, coinciding with the launch of Sweden’s re-regulated online gambling marketplace. The council was earmarked as a key agency …
Read More »Svenska Spel welcomes proposed betting ban on selected markets
President and CEO of Svenska Spel, Patrik Hofbauer, has backed proposals to issue a further crack down on selected sports betting markets as suggested by the Swedish Government. The proposed ban follows on from a meeting held between Sweden’s social security minister Ardalan Shekarabi, the Swedish Football Association (SvFF) and the Swedish Ice Hockey Association which discussed the potential for …
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