In its latest push to engage with young and digitally engaged betting audiences, Rivalry has announced the upcoming launch of its ‘Rivalry Token’ cryptocurrency asset. The Canadian-headquartered international betting group, which operates with a specialist focus on esports but also offers sports and casino gaming services, plans to take its new token live in H2 2024. Rivalry customers will be …
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Rivalry reports record third quarter revenue but net loss remains
Rivalry has demonstrated a record Q3, reporting reduced marketing spend and flattened opex, as the group publishes its latest financial results. The period – which ended 30 September 2023 – saw revenue of $8.7m, representing 22% increase year-over-year (Q3 2022: $7.1m) and also the highest yet for the sports betting platform’s third quarterly activity. Notably, the TSX-listed esports-focused bookmaker also …
Read More »Low6 applies Rivalry’s ‘Gen Z playbook’ to NBA fantasy product
Rivalry has leveraged the gamification services of UK-based developer Low6, which has produced a free-to-play NBA fantasy basketball app for the Canadian sportsbook. Active in the Canadian and Australian regulated betting markets, Rivalry has a traditional focus on esports but also offers wagering on traditional sports – such as basketball – and is eyeing an expansion of its operations in …
Read More »Rivalry turns attention to Brazil in latest influencer marketing campaign
The emerging betting market in Brazil is capturing more and more international attention, as Canadian esports-focused operator Rivalry becomes the latest firm to make a move. Rivalry’s latest marketing campaign features Brazilian esports influencer Gustavo “Baiano” Gomes. The campaign features Baiano and Rivalry, with the key goal being to ‘tap into Brazilian fans and their religious-like passion for national teams’. …
Read More »“We understand it better than anyone” – Rivalry undeterred on Gen Z focus post-Q2
Focusing on the Gen Z and millennial demographic was going smoothly and without a hitch for Rivalry until Q2 this year, when the firm revealed that its margin had been negatively impacted by some behavioural changes among this audience. Despite this, CEO and Co-Founder Steven Salz explained to SBC following its Q2 earnings call that the group would continue doing …
Read More »Rivalry confident in product roadmap for 2024 profitability
Rivalry expects to achieve profitability by H1 2024 after recording another quarter of revenue growth in Q2 2023, momentum which the firm expects to stay consistent into next year. The Canada-based firm – active in the Ontario and Australian markets, with a focus on esports – reported group-wide revenue of CAN$8.5m to its TSX investors, up 60% on corresponding Q2 …
Read More »Rivalry launches Same Game Combos for ‘next gen’ of esports fans
Rivalry Corp has launched its esports same-game parlay product, allowing users to combine multiple bets within a single esports match for a higher potential payout. The sports betting and media company has detailed that the new product feature – known as ‘Same Game Combos’ on Rivalry – is available for top League of Legends, Counter-Strike, and Dota 2 esports matches. …
Read More »Rivalry edging towards profitability with record Q1 revenues
Rivalry has further cut down net losses in Q1 2023 as the international betting and media company moves ahead with its investment and development plan. The firm – based in Toronto and listed on the TSXV – reported Q1 revenue of CA$12m as of 31 March 2023, its highest-ever figure for a single quarter and marking a growth rate of …
Read More »Rivalry invests CA$10m in product development after clearing 2022 goals
Rivalry has updated its investors on 2023 ambitions and strategy, having recorded continued financial momentum in its Q4 and full-year 2022 trading results. Gen Z driving full-year growth The company, based in Toronto and active in the Canadian and Australian betting and gaming markets, outlined full-year revenue of CA$26.6m (2021: CA$11m), up 140% on the year prior. This was accompanied …
Read More »Rivalry to accelerate 2023 esportsbook leadership ambitions
Citing high confidence in its business model and marketing, Rivalry is anticipating strong trading in 2023 following a successful close to last year. Having recorded its first profitable quarter in Q3 2022, Rivalry now aims to further consolidate itself in the international esports betting scene, in which it is an active licence holder in Australia and Canada. In a letter …
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