September 14, 2022
As European football gets underway, Bwin launched its ‘fan-led’ campaign, ‘Love Knows No Boundaries’, in its capacity as an official partner of UEFA. The Entain sportsbook brand’s latest ad series will go live in its seven key markets – distributed across TV and online as well as in stadiums in Germany, Austria, Belgium, Denmark, Bulgaria, Greece, and on TV only …
Read More »September 7, 2021
Entain’s bwin brand has been named the first official sports betting partner of the UEFA Europa League and UEFA Europa Conference League, strengthening its international sports marketing in Europe. Under the terms of the ‘ground-breaking’ three-year deal, bwin will gain brand visibility across both competitions across broadcast backdrops and in-stadia marketing on perimeter advertising as well as on both tournaments …
Read More »August 11, 2021
Bwin has extended its sponsorship arrangements with five German Bundesliga clubs, maintaining a strong foothold in the country’s sports betting sector. Each deal will now run for a further three seasons until 2023/24, with the Austria-based Entain brand continuing to serve as the exclusive sports betting partner of Borussia Dortmund, FC Cologne, St Pauli, Dynamo Dresden and Union Berlin. “It’s …
Read More »February 1, 2019
GVC Holdings’ European online sportsbook property bwin, has confirmed a four-year extension to its existing partnership with the Deutscher Fussball Bund – DFB – German Football Association. Extended to December 2022, bwin will continue to act as ‘official DFB betting partner’, securing extensive brand coverage across Germany men/women’s national football team matches. In addition, the bwin brand secures advertising rights …
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