Tag Archives: Sponsorships

Nuvei – Esports needs to monetise its audience: does sport hold the key?

Nuvei - Esports needs to monetise its audience: does sport hold the key?

The top priority for the esports industry in 2023 will be diversifying its revenue streams to reduce its reliance on sponsorships. Writing for SBC, Warren Tristram, Head of Gaming, Lottery and Esports at Nuvei, asks what role sports betting can play in monetising the esports audience. The esports industry has a problem to solve in the next 12 months. For …

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Abios: sportsbooks should be making the most of major esports events

Abios: sportsbooks should be making the most of major esports events

With large-scale esports events capturing the attention of millions across the world, there are growing opportunities for sportsbook operators to educate punters on esports betting products. Abios discusses. Esports is a great way for sportsbooks to combat the seasonality of regular sports, reach new audiences and find new revenue streams. The esports ecosystem is more similar to sports than first …

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EFL urges government to rethink gambling sponsorship ban

SBC News EFL urges government to rethink gambling sponsorship ban

The English Football League (EFL) has urged the government not to impose a blanket ban on gambling sponsorships, citing concerns that it could drive more clubs into administration. Published yesterday, the House of Lords Gambling Select Committee’s report ‘Gambling Harm – Time for Action‘ recommended a ban on sports teams kit sponsorships and venue advertising. If implemented, the recommendation gives …

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Ex-FA chief executive condemns gambling sponsorships in football

Copyright: stevanovicigor / 123RF Stock Photo

The Football Association’s (FA) former chief executive Mark Palios has affirmed his stance to decrease gambling sponsorships in football. Speaking to BBC Radio 4, Palios explained why he refuses to accept gambling sponsorships at Tranmere Rovers, a club he chairs, and how the relationship between football and the betting industry has gone ‘too far’. The ex-FA boss stated: “This (Tranmere) …

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Football INDEX unveiled as main sponsor of Bristol Rovers FC

SBC News Football INDEX unveiled as main sponsor of Bristol Rovers FC

League 1 football club, Bristol Rovers has revealed a record deal for the club, unveiling Football INDEX as its new front of shirt sponsor for the 18/19 season. The world’s first football stockmarket provides users with an exciting alternative to traditional betting markets where traders can buy and sell shares in professional footballers with real money. Football INDEX Founder and …

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