Tag Archives: SMS

Rob Pryce: Xtremepush: A betting operator’s player engagement blueprint

engagement

Rob Pryce, Chief Revenue Officer for Xtremepush, highlights what leading operators are doing to optimise player acquisition and engagement, as well as the most crucial tactics and strategies for them to have in place.  Everyone in the industry, particularly here in Europe, understands that the cost of acquisition is high and is rising all the time. That’s true of other …

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Xtremepush secures $33m cash injection to drive expansion plans

Xtremepush

Xtremepush, the Irish-owned multi-channel customer engagement platform, will press on with its expansion plans in overseas markets after raising $33 million in growth capital. Xtremepush enables its global client base to drive revenue and enhance customer experiences through personalised, data-driven communications across all digital channels. The Dublin-headquartered SaaS company will double its workforce to 140 people in Ireland and overseas …

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Xtremepush: SMS set to be the top-scorer for sportsbooks during the Euros

Xtremepush: SMS set to be the top-scorer for sportsbooks during the Euros

With the rescheduled Euro 2020 tournament about to kick-off, sportsbooks will look to a variety of outbound and inbound channels to engage with fans and generate excitement. But according to Ross O’Connor, Director of Account Management at engagement specialists Xtremepush, it’s the old workhorse SMS that may yet prove to be the not-so secret weapon. He told SBC that at …

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Hmayak Arakelyan, Digitain: USSD / SMS betting set for a red-letter day in Africa

Africa

In Africa, as with most emerging markets for gambling, it’s vital to get a firm handle on the complexities of this partitioned region writes Hmayak Arakelyan, Digitain’s Regional Director for Africa. For any African operators looking to make a sportsbook leap with a digital upgrade, or simply get started in a fast-moving marketplace, the most fundamental decision has to be selecting the …

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Oisin Lunny – OpenMarket – Lets talk about CEX

Oisin Lunny Senior Market Development Manager for mobile enterprise development firm OpenMarket, tells SBC the importance of  recognising, researching and creating mobile centric customer experiences (CEX) as modern consumers develop mobile-first lifestyles. Mobilising the Total Customer Experience I recently learned from mobile network analysis firm GSMA Intelligence that humans are now in the minority compared to SIM cards. More people have …

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Mkodo’s Mark Gibson on joined-up messaging

Mark Gibson, mkodo Business Development Director and Chair of the AIME Mobile Betting Gaming Forum, believes that the different mobile marketing channels need not be viewed separately. Developing an excellent, market-leading, mobile proposition for your customers to enjoy is one thing but you’re only taking advantage of half the opportunity if you don’t address acquisition and engagement strategies. Within mobile, …

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