Tag Archives: SMS

Hmayak Arakelyan, Digitain: USSD / SMS betting set for a red-letter day in Africa


In Africa, as with most emerging markets for gambling, it’s vital to get a firm handle on the complexities of this partitioned region writes Hmayak Arakelyan, Digitain’s Regional Director for Africa. For any African operators looking to make a sportsbook leap with a digital upgrade, or simply get started in a fast-moving marketplace, the most fundamental decision has to be selecting the …

Read More »

Oisin Lunny – OpenMarket – Lets talk about CEX

Oisin Lunny Senior Market Development Manager for mobile enterprise development firm OpenMarket, tells SBC the importance of  recognising, researching and creating mobile centric customer experiences (CEX) as modern consumers develop mobile-first lifestyles. Mobilising the Total Customer Experience I recently learned from mobile network analysis firm GSMA Intelligence that humans are now in the minority compared to SIM cards. More people have …

Read More »

Mkodo’s Mark Gibson on joined-up messaging

Mark Gibson, mkodo Business Development Director and Chair of the AIME Mobile Betting Gaming Forum, believes that the different mobile marketing channels need not be viewed separately. Developing an excellent, market-leading, mobile proposition for your customers to enjoy is one thing but you’re only taking advantage of half the opportunity if you don’t address acquisition and engagement strategies. Within mobile, …

Read More »

Bookies offered free SMS betting service trial

Specialist EPOS supplier A Bet A is offering free trials of its SMS betting service following a successful pilot scheme. The firm, which services operators in the UK and Ireland as well as 22 global territories, has been working on the system with leading rails bookmaker Geoff Banks. Banks benefitted from an increase in turnover after customers were able to …

Read More »