Tag Archives: Sky Media

Sky Bet bolsters fan engagement by backing Sky Media YouTube shows

Sky Bet is the latest industry incumbent to back fan-focused, social media led content, after confirming that it has become the lead sponsor of ‘The Football Social’ and ‘Football Daily’ YouTube channels. Both YouTube channels are produced by Sky Media and serve as social media ‘companion shows’ supporting wider Sky Sports Premier League content and broadcasts. UK marketing news source The …

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bet365 nets Sky Sports’ Monday & Friday Night Premier League sponsorships

Sky Sports has confirmed bet365 as its official sponsor of Monday and Friday Night English Premier League football matches. The Stoke-based bookmaker becomes a Sky Sports official EPL broadcast partner alongside Japanese car manufacturer Nissan, who will be the main sponsor of Saturday and Sunday matches. The sponsorship deal negotiated by Drummond Central and Republic of Media on behalf of …

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Sky nets £600 million in sale of Sky Bet to CVC Capital

Sky Media (Sky) former owners of Sky Betting and Gaming (Sky Bet) has revealed that it earnt £620 (€885 million) from the sale of the online sports betting and igaming operator to private equity investor CVC Capital (first announced December 2014). The deal which was finalised on 19 March 2015, saw Sky sell an 80% controlling stake in Sky Bet …

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