Leeds-based operator Sky Bet has signed a three-year deal to become an Official Betting & Gaming Partner for Yorkshire Country Cricket Club (CCC). The deal is set to build greater awareness of Sky Bet’s growing range of online and mobile betting services through engagement with the club’s supporter base and stakeholders. Sky Bet, which holds a 4/5 performance rating on …
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Since launching its Graduate Academy last year, Sky Betting and Gaming has considered 4,788 applications from candidates across key digital hubs in the UK, including Manchester, Liverpool, Birmingham and Nottingham. Following three weeks of assessment, 32 offers have been made for the 2017 Yorkshire-based scheme, for roles spanning finance, technology, operations and commercial. This year has also seen a 4% rise …
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Updating the market, Sky Betting & Gaming (SB&G) has confirmed that it has extended its lead platform provider partnership with NYX Gaming’s OpenBet systems. The renewal of partnership follows the successful launch of Sky Bet Italia in Q4 2016 on the OpenBet platform. NYX detailed that moving forward it would support SB&G’s international market initiatives, building a full roadmap of …
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Signal, the provider of an identity asset for brands such as Sky Betting & Gaming, has announced its first enterprise-wide platform with instant customer recognition. Building on its Unified Customer View solution, launched in February 2015, the industry-first Customer Identity Solution enables marketers to instantly recognise customers and deliver contextual relevance at critical marketing moments beyond advertising and at any …
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Sky Betting and Gaming has launched ‘Ask Jeff’, a new recruitment ChatBot using the face of Sky Sports’ football presenter Jeff Stelling. The company is using the AI ChatBot to engage candidates and support the recruitment experience. ‘Ask Jeff’ is on Facebook to respond to questions with the use of interactive buttons on an applicant’s status, business locations, benefits and …
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Matt Davey Chief Executive of Toronto-listed igaming supplier NYX Gaming (NYX), has declared that ‘maintaining independence’ will be the key to acquired asset Openbet’s long term success. Reaching a binding agreement for its £270 million acquisition of Openbet from long-term private equity owners Vitruvian Partners, NYX’s deal will be part funded by William Hill (contributing £80 million) and Sky Betting and Gaming …
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Leeds-based independent online gambling company, Sky Betting & Gaming (SB&G), has today announced that its graduate software academy is open for applicants. The academy programme represents a £1.5m investment in talent and will see around 25 graduates join the company in July 2016. It will last for 12 months and starts with a 14-week intensive burst of training where graduates will …
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Sky Betting and Gaming (Sky Bet) has confirmed the hire of Paddy Power Head of External Affairs Adam Smith, as the operators new Head of Corporate Communications. Smith is set to join the Sky Bet team in July, and will lead the operators corporate communication strategy and the company’s relationships with political, regulatory and media stakeholders. Smith who joins from …
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