Jessica Mills, Head of Product Proposition at SIS, highlights how a close-knit audience of numbers betting fans is fuelling engagement across social media channels and revitalising the heritage 49’s live numbers game for betting clients… Social interaction amongst bettors is a key driver of engagement, and the numbers betting environment has this in abundance. The online slots sector takes credit …
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Entain has extended its horse racing streaming tripartite partnership with SIS (Sports Information Services) and the Racecourse Media Group (RMG) until 2026. The contract renewal has seen the FTSE100 gambling group secure media feeds from 35 British racecourses for its Ladbrokes and Coral retail holdings. RMG extended its own contracts with the 35 racetracks in question earlier this year under …
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Flutter Entertainment and Racecourse Media Group (RMG) have confirmed the signing of a long-term partnership, lasting until 2028, focusing around streaming rights and marketing. The deal will see Flutter Entertainment leverage RMG’s horse racing streams to supply more content to its customers across its online and retail Paddy Power, Betfair and Sky Bet verticals. Meanwhile, RMG will look to utilise …
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SIS (Sports Information Services) has struck a deal with Betfan to launch its SIS Competitive Gaming esports wagering offering on the latter’s platforms. The deal with the Polish sports betting operator will see SIS supply live streams pictures, commentary, data and on-screen graphics with betting triggers, in addition to markets and prices for 40,000 live esports events annually. SIS has …
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SIS (Sports Information Services) has moved to strengthen its position in the African betting market, partnering with sportsbook operator Marshalls World of Sport to launch its South African 24/7 Live Betting Channel. Going live across Marshalls’ retail and online verticals, the new product has been tailored specifically for the South African market and features live streams, pictures, data, commentary, on …
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SIS (Sports Information Services) has appointed Dr Laila Mintas and Giovanna D’Esposito as Non-Executive Directors, in order to ‘support its international expansion’. The multi-channel 24/7 live betting services supplier has detailed that both appointees have ‘many years’ experience’ at leading data and technology companies, and will ‘add significant strength’ to the company’s board. On the European side of operations, D’Esposito …
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SIS has outlined its plans for further international expansion after launching its new US subsidiary, SIS Content Services Inc. The launch of its US division, SIS explained, demonstrates the company’s commitment to the US market as it looks to capitalise on the “opportunities available to digital and retail sportsbook operators and horse racing stakeholders”. Richard Ames, CEO of SIS and …
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SIS (Sports Information Services) will expand both its international and digital presence after making a significant investment in RACELAB GLOBAL, an Australian racing data science company. As a result of the investment, SIS will gain access to RACELAB GLOBAL’s proprietary technologies, including the supplier’s live PRO FORM informatics and ODDS ENGINE technology suite. Richard Ames, SIS CEO and new Chair …
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SIS will support A McLean Bookmakers’ digital expansion after agreeing to supply its horse and greyhound racing content to the operator’s online brand, BetMcLean. By building on its long-standing relationship with the Northern Irish operator, SIS will help increase engagement and deliver ‘incremental revenues’ via the supply of live pictures and data of racing footage delivered in a Watch and …
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SIS (Sports Information Services) has teamed up with the Racing Post to host a one-off Betting Shop Champion Awards, aimed at recognising the efforts of retail betting and gaming staff during the COIVD-19 pandemic. As with other sectors of the UK economy, the retail betting sector has been hard hit by lockdowns, with high street bookmakers forced to close their …
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