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DraftKings gets New Jersey check-up with Sir Charles Barkley

August 13, 2018

US daily fantasy sports operator DraftKings has launched its first sportsbook-centric advertising campaign ‘Dr.AftKings’ featuring NBA legend ‘Sir Charles’ Barkley. Promoting its New Jersey licensed sportsbook app, DraftKings introduces the character of ‘Dr.AftKings’ who diagnosis Sir Charles with a number of ‘sports-related disorders’. DraftKings new campaign has been co-developed by New York-based creative agency Deutsch and seeks to introduce the …

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