1xBet has been named International Presenting Partner of Italy’s Serie A from 2018 to 2021, covering Europe, Africa, the Middle East, North Africa and the Americas. The announcement follows Interregional Sports Group’s (ISG) renewal of the International Presenting Sponsor (IPS) rights for Italy’s top football league – a category that ISG introduced to the market for the first time in …
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Wellbet announces multi-season partnership with Lega Serie A
Asian online entertainment site Wellbet has announced a multi-season regional partnership alongside one of the most popular football leagues in the world, Lega Serie A. Visual advertising specialists ISG have worked with Lega Serie A to develop this new category of International Presenting Sponsor. The partnership will see the Wellbet brand comprehensively integrated into match graphics and virtual advertising in all …
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