The upcoming SBC Summit North America at the Meadowlands Exposition Centre, New Jersey, will witness a star-studded speaker line-up that will deliver a comprehensive overview of the fundamental opportunities and challenges in the region. SBC Summit North America is the leading conference and tradeshow dedicated to the online betting and iGaming industry in the United States and Canada. The agenda …
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William Hill US issues call for lead creative agency
UK marketing news source CampaignLive has disclosed that FTSE250 betting group William Hill Plc, has issued a call-to-market for a North American agency to lead the brand and marketing development of its William Hill US sportsbook property. William Hill governance has made no secret, that 2019 will be the year in which the FTSE group establishes itself as the leading …
Read More »William Hill US expands Devils profile with MSG Networks media partnership
William Hill US continues to expand its east coast profile, confirming that it has secured a comprehensive sponsorship arrangement with MSG Networks for the broadcasts of NHL franchise the New Jersey Devils. The bookmaker announces a further ‘groundbreaking sponsorship’ for its expanding east coast operations, which will see its New Jersey betting properties promoted across a mix of in-game integrations, …
Read More »William Hill appoints ‘Media Pro’ Sharon Otterman as US marketing lead
FTSE-listed betting group William Hill Plc has confirmed the appointment of Sharon Otterman as Chief Marketing Officer (CMO) of its US division. A seasoned media executive, Otterman joins William Hill US senior leadership team from The Madison Square Garden Company, where she held the position of Executive Vice President for Marketing, leading the digital strategies of MSG venues and their …
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