Tag Archives: SBC Summit Barcelona – Digital

YGAM and Betknowmore team up to launch Safer Gambling Training

Young Gamers & Gamblers Education Trust (YGAM) has teamed up with Betknowmore to launch Safer Gambling Training.  The programme, which was launched at this week’s SBC Summit Barcelona – Digital, will provide gambling industry employees with specialist online training to strengthen play protection standards and effectively safeguard consumers from gambling-related harm. Lee Willows, Chief Executive of YGAM said: “Our journey …

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Marketing, lotteries and North America take centre stage on SBC Summit Barcelona – Digital day three

SBC Summit Barcelona - Day Three Preview

Affiliates, lotteries and the US market take centre stage on day three of SBC Summit Barcelona – Digital, with a line-up of senior executives ready to share their insights on the future direction of these key areas of the betting & gaming industry.  Following on from the first two days of in-depth insights and high-level discussions at the industry’s largest …

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Tyrone Dobbin: Local partnerships are key to understanding complexities in African markets

Establishing a brand in an African market requires a level of local expertise and knowledge, explained Tyrone Dobbin, Managing Director – Africa at Sportingbet at the SBC Summit Barcelona – Digital.  Speaking on SBC’s ‘Africa – the market of the future’ panel, Dobbin emphasised that betting companies must not take a holistic approach to the African market when trying to …

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Yiannis Stathis, SG Digital: The costly pursuit of one-to-one relationships

OpenMarket

SG Digital’s Yiannis Stathis believes that OpenMarket can spell an end to the complex working environment for sports betting operators and suppliers, adding that both sides are losing too much time – and “leaving too much money on the table” – by trying to manage one-to-one relationships. Stathis was delivering a presentation at the SBC Summit Barcelona – Digital, where …

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Newson: Allowing in-play betting in Australia ‘a difficult policy position’ for government

Permitting online in-play gambling in Australia has been hampered by the government’s unwillingness to draw down on political capital, thus dampening efforts to identify instances of match-fixing according to Paul Newson, Head of Advisory Practice at Senet. Speaking on the Australia – pushing back on regulations panel at the SBC Summit Barcelona – Digital, Newson explained that in-play betting is …

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SBC Summit Barcelona – Digital: Winning with Free-to-Play

SportCaller

Fresh from his #SBCSummitBarcelona presentation, SportCaller MD Cillian Barry (pictured) unpacked the progressive rise of free-to-play (FTP) as a global force and a vertical in its own right. In our lifetimes, no chapter change has been as stark as when COVID-19 flipped the script, sending shockwaves and plot twists throughout every industry imaginable. Of course, the gambling sector was no …

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Innovation and emerging markets the focus of SBC Summit Barcelona – Digital day two

SBC Summit Barcelona - Day Two Preview

Day two of SBC Summit Barcelona – Digital will again feature a line-up of senior executive speakers from major operators, as the focus turns to the technological innovations driving growth in the betting & gaming industry, and opportunities in emerging markets around the world. Following the success of the opening day of the industry’s largest ever virtual conference and exhibition, …

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SBC Summit Barcelona – Digital: A new reality for omnichannel

omnichannel

In principle, the challenges for delivering an effective omnichannel strategy remain the same across all gambling territories, but in some cases regulations dictate that this is now more about recreating the same user experience than it is syncing up distribution channels. That was one of the main takeaways from the ‘Creating an omnichannel experience’ panel, sponsored by Italy-based B2B service …

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Matt Scarrott: Alternative markets will struggle to compete with the bigger sports

Alternative markets have increasingly come to the fore over the last few months as bookmakers sought to offer new betting opportunities for punters during the global pandemic. While these markets have proven popular, Matt Scarrott, Director of Sportsbook at BetVictor, stated that they will never provide the same allure as the big sports that we are used to. Speaking at …

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SBC Summit Barcelona – Digital: The state of play with esports betting integrity

Esports betting has been a hot topic since the global health pandemic first began earlier this year, with traditional bookmakers stepping into the sector for the first time to provide punters with alternatives to traditional markets. At SBC Summit Barcelona – Digital, a panel of experts took to the virtual stage to discuss the future of esports betting in Europe. …

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