Tag Archives: Salesforce

A helping hand(over): BMIT Technologies virtual agent finds customer service balance

customer service

Finding the right balance between live and automated support for customer service is an ongoing debate in the iGaming industry. While the process of ‘deflecting’ (to technology) for simple case resolution is now well established, the introduction of artificial intelligence (AI) brought new challenges as well as creating opportunities. For example, finding that line where the issue at hand becomes …

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OtherLevels gets deeper with Salesforce Marketing Cloud

Updating the market, OtherLevels Holdings a specialist in enhanced web and mobile customer engagement has announced that it has formed a deeper integration with leading global CRM platform Salesforce. The expanded integration with Salesforce ‘Marketing Cloud’ platform will enable marketers to execute multi-channel campaigns by extending Salesforce customer journeys with OtherLevels’ app push.  In turn, clients will gain better interstitial, rich …

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