September 15, 2023
With global betting and gaming markets becoming increasingly competitive, igaming operators are finding that they have to go above and beyond the traditional advertising strategies in the hope of attracting bettors to their website. With the competition hotting up, we’ve seen more creative player engagement campaigns emerge, but alongside that, there has been an exponential rise in the costs of …
Read More »July 19, 2022
Hundreds of representatives from casino operators, platform providers, game studios and player acquisition specialists operating on a global scale will gather in the ‘Casino and iGaming Zone‘ at SBC Summit Barcelona. The delegates will meet like-minded professionals and discuss business opportunities in the casino and iGaming sectors as the exhibitors showcase their products to the zone visitors. The ‘Casino and …
Read More »July 29, 2019
Stockholm-listed Gaming Innovation Group (GiG) has appointed industry full-service marketing agency Mediacle Group to expand its localisation capacities for emerging markets. The agreement will see Mediacle work on optimising emerging market campaigns for GiG’s flagship online casino property Rizk (Rizk.com). Operating as a specialist industry marketing agency, Mediacle offers in-depth customisation and localisation provisions, helping its clients develop effective campaigns …
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