NordicBet has resumed and extended its title sponsorship of Danish football’s first division league for a further consecutive season. The Betsson AB sportsbook has served as principal partner to Denmark’s second-ranking football division since 2017, seeing it carry the title name of the ‘NordicBet Liga’. However, during the 2020/2021 season, Nordicbet was forced to pause its sponsorship due to unforeseen …
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Betsson has strengthened its brand visibility and marketing initiatives in the Nordic countries, striking a partnership with Norwegian Toppserien women’s football club Avaldsnes IL. Part of a wider international marketing strategy, Betsson’s new status as the main sponsor of Avaldsnes will grant the firm greater brand exposure via kit advertising in all matches played outside of Norway. For domestic fixtures, …
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Betsson AB has continued to expand its StarCasino.sport entertainment platform for Italian football fans after welcoming SSC Napoli as a new exclusive Serie A content partner. Recognised as Southern Italy’s biggest and most historic football club, SCC Napoli joins Milanese giants’ AC and Inter Milan as StarCasino.sport platform partner, with Betsson creating exclusive video content for Calcio Napoli fans. Abiding …
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Following on from its partnership with city rival AC Milan, Betsson AB has confirmed that its flagship Italian igaming property StarCasino will serve as ‘principal Infotainment partner’ of Inter Milan FC. Abiding by Italy’s ‘Decree Laws’ prohibiting all forms of gambling advertising, Betsson AB will develop exclusive digital content for Inter fans published on its new media platform Starcasino.sport. Launched …
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Stockholm-listed online gambling group Betsson AB has become the latest industry incumbent to integrate Gaming Innovation Group’s ‘GIG Comply’ provisions across its digital marketing operations. Updating stakeholders, Betsson details that it has integrated the industry’s most sophisticated ‘compliance screening tool’ to support its ongoing multi-brand marketing campaigns. Helping operators adhere to diverse marketing compliance standards across multiple jurisdictions, GiG Comply is …
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Merging the executive positions of Chief Product and Technical Officer, Stockholm-listed online gambling group Betsson AB has confirmed the appointment of Peter Frey to its corporate leadership team. A seasoned technology and digital strategy expert, Frey joins Betsson’s executive team from Bonnier Group, Scandinavia’s largest media publishing group, where he most recently served as Chief Technical Officer (2016-2018). Confirming the …
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Continuing its restructure/realignment of assets and divisions, Stockholm-listed online gambling group Betsson AB has confirmed that it will undertake a new strategy for its UK-centric brands in 2019. Betsson management has confirmed that it will not renew TV contracts for its NetPlay interactive gaming subsidiary with UK broadcasters ITV and Channel 5 (Viacom). The decision sees Betsson refocus on developing …
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Updating the market, Stockholm-listed online gambling group Betsson AB has confirmed the appointment of Ronni Hartvig as Chief Commercial Officer (CCO). Hartvig is promoted to the group-wide executive role, having most recently served as Managing Director of Betsson’s NordicBet property (2015-2017). A seasoned industry executive, Hartvig holds a deep understanding of industry operations; focusing on building sustainable player acquisition to …
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