The cost controls of operating a sportsbook platform are viewed as standard procedures, yet could this current approach harm engagement with recreational customers? This observation led to discussions on “the sportsbook experience of the Average Joe,” led by Bryan Bennett, former COO of Betfred USA. By adopting standardised strategies to compete and scale in saturated markets, have sportsbooks become homogenous …
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Bayes Esports & Pinnacle: unlocking the power of official data
In part one of a joint interview with SBC, Ondrej Silhavy – Senior Sales Manager at Bayes Esports – and Rohini Sardana – Business Development Director at Pinnacle – discuss the shared values that underpin their partnership and the importance of official data in delivering a top esports betting experience. SBC: Tell us, how did this partnership between Bayes Esports …
Read More »Pinnacle Solution to help build the Azuro decentralised betting ecosystem
Pinnacle Solution, the B2B technology arm of low-margin bookmaker Pinnacle, has announced its first data partnership with Azuro, an engineering studio that seeks to develop online gambling’s first ‘decentralised betting ecosystem’. Pinnacle Solution’s lowest margin API feed for sports and esports pricings will be made available to all front-end engineers participating in the development of Azuro’s blockchain protocol. The protocol …
Read More »Pinnacle appoints new Business Development Director for B2B division
Rohini Sardana has become the latest addition to Pinnacle’s management teams, joining the sportsbook solutions provider’s B2B arm as Business Development Director. In her new position at Pinnacle Solution, Sardana will be responsible for upscaling existing partnerships and delivering the firm’s iFrame Solution and Risk management API to its global partners. Additionally, the new hire will also have oversight over …
Read More »SBC Magazine Issue 10: Kaizen Gaming rebrand and focus for William Hill CEO
We check in on the international expansion journey for the rebranded Kaizen Gaming, formerly Stoiximan/Betano, to kick off Issue 10 of SBC Magazine. Now present in six countries, and with a strong footprint in Europe, CEO George Daskalakis expands on the company’s symbolic name change, before assessing new opportunities in Latin America (LatAm) and sharing his disappointment over Germany’s failure …
Read More »SIS doubles esports output with Competitive Gaming expansion
Sports Information Services (SIS) has strengthened its esports coverage after doubling its output of content available through its SIS Competitive Gaming product. The additional output will feature a greater number of live head to head competitions between skilled and qualified gamers, including the SIS Blitz League. Rohini Sardana, Head of Product Proposition at SIS, said: “Following the successful launch of …
Read More »Rohini Sardana: Betting needs to find its Z appeal
Entering a new decade, industry leadership faces the challenge of developing stronger consumer propositions and engaging products, as the sector hits its ‘peak betting phase’. The industry’s 2020 agenda began with UKGC Chief Executive Neil McArthur outlining concerns that the industry’s consumer confidence had ‘reached its lowest ebb’, whilst participation shrinks. Amid these prominent concerns, Generation-Z enters working life as …
Read More »SIS: Rohini Sardana – Engaging new audiences in the esports world
Back in February, racing content and sports data provider SIS (Sports Information Services) launched its new esports-focused Competitive Gaming, a betting product tailored to esports sportsbooks. In a catch up with the Head of Product Propositions at SIS, Rohini Sardana, we discussed how the first month has been for Competitive Gaming. Sardana told SBC about the decision behind the expansion …
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