Rohini Sardana has become the latest addition to Pinnacle’s management teams, joining the sportsbook solutions provider’s B2B arm as Business Development Director. In her new position at Pinnacle Solution, Sardana will be responsible for upscaling existing partnerships and delivering the firm’s iFrame Solution and Risk management API to its global partners. Additionally, the new hire will also have oversight over …
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SBC Magazine Issue 10: Kaizen Gaming rebrand and focus for William Hill CEO
We check in on the international expansion journey for the rebranded Kaizen Gaming, formerly Stoiximan/Betano, to kick off Issue 10 of SBC Magazine. Now present in six countries, and with a strong footprint in Europe, CEO George Daskalakis expands on the company’s symbolic name change, before assessing new opportunities in Latin America (LatAm) and sharing his disappointment over Germany’s failure …
Read More »SIS doubles esports output with Competitive Gaming expansion
Sports Information Services (SIS) has strengthened its esports coverage after doubling its output of content available through its SIS Competitive Gaming product. The additional output will feature a greater number of live head to head competitions between skilled and qualified gamers, including the SIS Blitz League. Rohini Sardana, Head of Product Proposition at SIS, said: “Following the successful launch of …
Read More »Rohini Sardana: Betting needs to find its Z appeal
Entering a new decade, industry leadership faces the challenge of developing stronger consumer propositions and engaging products, as the sector hits its ‘peak betting phase’. The industry’s 2020 agenda began with UKGC Chief Executive Neil McArthur outlining concerns that the industry’s consumer confidence had ‘reached its lowest ebb’, whilst participation shrinks. Amid these prominent concerns, Generation-Z enters working life as …
Read More »SIS: Rohini Sardana – Engaging new audiences in the esports world
Back in February, racing content and sports data provider SIS (Sports Information Services) launched its new esports-focused Competitive Gaming, a betting product tailored to esports sportsbooks. In a catch up with the Head of Product Propositions at SIS, Rohini Sardana, we discussed how the first month has been for Competitive Gaming. Sardana told SBC about the decision behind the expansion …
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