Content, content, content – it’s one of the big buzzwords in the betting space right now as a tool for marketing, customer acquisition and retention, and general engagement, but how can it effectively be used? Breaking down this topic was the task of SBC’s latest webinar, former Racing Post Editor, Bruce Millington, hosted delegates from two operators as well as …
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Rob Black, B2B Sales Director at Spotlight Sports Group, provides insight into the company’s content hubs product and how its capabilities help take the strain out of delivering a content-rich experience for bettors. Rob, by way of introduction to the content hubs product, can you provide some background into the capabilities of Spotlight Sports Group’s content hubs? The real beauty …
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Technology, content and media company, Spotlight Sports Group (SSG), has released the results of an independent study into its own in-play content engine – Superfeed. Tested on a UK bookmaker, results showed that 20% of customers added a selection to their bet slip when the in-play content was shown. The independent study was conducted by LeanConvert and found an 8.24% …
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Spotlight Sports Group has revealed plans to grow its content portfolio with more in-depth analysis, pre-game and in-game statistics and picks for the four major US sports. The new content will be aimed at both retail outlets and online sportsbooks, having been designed to ‘educate and reach new customers across the US’ as more states continue to legalise sports betting. …
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Mobile bookmaker Kwiff has optimised its racing audience capacities by integrating Racing Post content solutions. Starting this week, all Kwiff racing markets will feature in-depth Racing Post analysis and insights provided by the publisher’s ‘data-filled racecards’. Agreeing terms on a comprehensive content package, Kwiff’s UK and international racing markets (South Africa and UAE) will be supported by Racing Post’s high-quality …
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