The increasing cost of user acquisition has proven to be a critical pain point for many across the sports betting ecosystem, with the addition of FTDs proving to be an increasingly challenging and costly exercise. In the concluding portion of a latest SBC News roundtable, the role of personalisation in acquisition and retention, as well as how the industry can …
Read More »Tag Archives: Rivalo
Roundtable: A strong retention strategy serves as a roadmap for acquisition
The increasing cost of user acquisition has proven to be a critical pain point for many across the sports betting ecosystem, with the addition of FTDs proving to be an increasingly challenging and costly exercise. In a two-part SBC News roundtable special, a quartet of industry experts will share their insights on the current state of user acquisition in the …
Read More »Rivalo named ‘master sponsor’ of Brazilian BFA League
Guilherme Bucchi,Rivalo has expanded the scope of its Latin American marketing, securing the ‘master sponsorship’ of Brazil’s BFA League American football tournament. This will enable the Curaçao-based sports betting operator to benefit from enhanced visibility in Brazil, which is one of the largest markets for the National Football League (NFL) outside the US. This will be spread across static, physical …
Read More »SBC Summit Latinoamérica moves to new Florida home for 2022
SBC Summit Latinoamérica is set to return to Florida on 1-3 November, 2022, when the betting and gaming industry conference and tradeshow heads to the Seminole Hard Rock Hotel & Casino in Hollywood for its second edition. The event will again bring together executives and product specialists from sports betting, igaming, land-based casino, and lottery businesses already active in Latin …
Read More »LVision ‘BetBooster’ drives market stimulation for Rivalo
South American bookmaker Rivalo has become the latest operator to integrate BetBooster, the flagship ‘AI-driven bet stimulation tool’ from LVision. Rivalo has paved the way for deeper player engagement and additional revenues by integrating the product across its Spanish and Portuguese language sportsbooks. Delivered as a widget or as a sports data feed, BetBooster provides sportsbooks with a fully automated, …
Read More »