Tag Archives: richard masters

Premier League nets £6.7bn in media rights for new UK broadcast deal

SBC News Premier League nets £6.7bn in media rights for new UK broadcast deal

The Premier League has secured its biggest domestic broadcast deal worth £6.7bn, negotiating media rights with Sky and TNT Sports. The new deal will commence in the season 2025/26 and span a period of four years, as the Premier League has secured a further increase in broadcast fees from the £5.1bn deal secured in 2022. The previous round, negotiated with …

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Sorare to give Premier league fans a new way to engage

SBC News Sorare to give Premier league fans a new way to engage

Sports entertainment company Sorare has announced a four-year digital card partnership with the English Premier League.  The agreement will allow the platform to release collectibles of players from all 20 English top-flight clubs as part of its free-to-play online fantasy football game. Nicolas Julia, CEO and Co-Founder of Sorare, commented: “The Premier League is a truly global competition and has …

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Stake.com leverages Watford partnership for CSR initiative

SBC News Stake.com leverages Watford partnership for CSR initiative

Stake.com, the principal sponsor of Watford FC, has leveraged its agreement with the club for a new social responsibility initiative in support of Rainbow Laces. As a result of the commitment, the crypto-based sports betting and casino games operator’s LED branding at the Vicarage Road stadium will be changed to support Rainbow Laces, a campaign by the Stonewall organisation, during …

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DCMS allows Premier League to settle UK broadcast rights unchallenged

SBC News DCMS allows Premier League to settle UK broadcast rights unchallenged

DCMS will allow the Premier League to renew its current broadcast agreements, without the mandatory requirement of undertaking a tender process for rights. The decision has been granted by DCMS to guarantee that funding remains consistent across all levels of the football pyramid, as the Premier League serves as the main benefactor of youth development, grassroots football academy and community …

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Government ‘currently minded’ to approve Premier League rights renewal

SBC News Government ‘currently minded’ to approve Premier League rights renewal

The UK government is reviewing the Premier League’s principal agreements with Sky Sports, BT Sport, Amazon Prime Video and BBC Sport for the £4.5 billion renewal of its existing media rights deal. The three-year extension, which runs from the 2022/23 campaign to the end of the 2024/25 season, requires the government’s approval to be rectified with the Competition Act 1998 …

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Betting industry’s sports contribution highlighted in BGC report

SBC News Betting industry’s sports contribution highlighted in BGC report

A recent report commissioned by the Betting and Gaming Council (BGC) has focused on the financial contribution made by the industry to the UK’s sports sector and the wider economy. The study, conducted by Ernst & Young, highlighted the £40 million received by the English Football League (EFL) and its clubs from the industry, in addition to over £10 million …

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Premier League clubs to discuss their betting sponsorship futures

SBC News Premier League clubs to discuss their betting sponsorship futures

Premier League football clubs will examine and discuss the future of betting sponsorships at a meeting scheduled for this Thursday. Sky News has this morning reported that EPL leaders will receive an ‘update on findings around shirt sponsorships and gambling addiction’. Football’s relationship with betting operators has become a prominent concern of the government’s ongoing review of the 2005 Gambling …

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Broadcasting of all Premier League fixtures to continue

SBC News Broadcasting of all Premier League fixtures to continue

As the third nationwide UK lockdown continues, the Premier League has made the decision to continue providing televised coverage of all matches. The announcement follows the earlier decision by Richard Masters, the league’s Chief Executive, to keep playing games behind closed doors for the remainder of the season. Spectators were able to return to stadiums in a limited capacity of …

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